Anonymous Messaging Apps on Campus

Once again, students’ technology usage is prompting panic. This time, the scare involves anonymous messaging apps.

This past week alone, the following headlines crossed my desk: “Do your kids Yik Yak? Time for a chat.” “The Folly of Banning Yik Yak on School Campuses.” “A New Faculty Challenge: Fending Off Abuse on Yik Yak.” “Investigating the Yik Yak Attack.” “If Yik Yak is the problem, education is the answer, say local school boards.” “Student Government Poses Yik Yak Resolution.”

A Yik Yak Attack

Yik Yak is just one of several anonymous messaging apps (available for free on iOS and Android). Founded in 2013 by two college students (Tyler Droll and Brooks Buffington. Seriously), Yik Yak is made for and marketed specifically to university students. Yik Yak allows users to anonymously read and write “Yaks” within a ten mile radius. Because of that geographical limitation, Yik Yak purports to be a more local and “intimate” messaging board.

Much of the concern about Yik Yak involves the ongoing fears of technology as a vehicle for cyberbullying, along with assumptions that anonymity serves to encourage this sort of abusive behavior. Yik Yak has also been used to make bomb threats and shooting threats.

Despite aiming for the 18-and-over crowd, Yik Yak has been quickly adopted by students at middle and high schools, prompting the startup to block access to the app when in the vicinity of a school. As Techcrunch’s Sarah Perez reported,

Yik Yak applied geo-fences around middle schools and high schools using their GPS coordinates, which would actually prevent the app from working while students were on school grounds. Of course, students could still use the app at home and elsewhere outside of school, but it puts an immediate damper on all the so-called “fun.”

To implement these same sorts of bans nationwide, the team approached third-party data provider Maponics in order to license GPS data for a total of 100,599 public schools across the U.S. as well as 28,111 private schools.

“They have 85 percent of the GPS coordinates for American high schools and middle schools,” says Buffington. “The message [to students where the app is blocked] is something along the lines of, ‘it looks like you’re trying to use Yik Yak on a middle school or high school grounds. Yik Yak is intended for people college-aged and above. The app is disabled in this area.’”

But as Perez notes, students can still use the app when off campus. And they do. Will Haskell penned a story in The New York Magazine last year highlighting some of the consequences: “A Gossip App Brought My High School to a Halt.” And even if students can’t use Yik Yak, the startup has a number of competitors that do precisely the same thing. One app, After School, was yanked from the Apple App Store a couple of times last year. All these apps do insist that they have anti-bullying procedures in place, but these measures don’t really seem to work.

The potential for these apps to be detrimental to a campus community or to an individual student hasn’t stopped Silicon Valley investors and entrepreneurs. Last year Yik Yak raised $73.5 million in venture capital funding. One competitor, Secret, raised $35 million; another competitor, Whisper, raised $60 million.

How Should Schools Respond?

Quite arguably, most of the messages posted to Yik Yak and similar anonymous messaging apps are pretty banal: mild complaints about homework or the cafeteria selection or other apps or the weather, vague compliments and observations, emoticons. It’s the “other stuff” that makes headlines and that makes us feel like we have to “do something.”

In response to some of the ugliness posted to the app, for example, professors at Colgate University staged an intervention of sorts last year, where they flooded the app with positive messages. And following a recent episode at Eastern Michigan University, where a number of students in a large lecture class posted derogatory remarks about the professor during class, the school’s student council passed a resolution calling for the discontinuation of the app on campus.

University of Buffalo professor Alex Reid asks,

Let’s say the same group of students met after the class and made the same comments to one another verbally in private. Or that they used SMS to text one another the same messages, but not in a public forum. Or that they wrote them all out on a piece of paper. These are all very hypothetical situations as part of my contention is that they did what they did precisely because of the environment in which they were operating. Compare those examples with them taking that piece of paper with their comments, making a bunch of photo copies and handing them to their classmates as they left the classroom. Or shouting their comments during the class itself.

Where does this Yik Yak activity fall among these more familiar, mostly “pre-digital,” forms of communication? We can say that it is wrong to say hurtful, sexist things in private, but saying them in public is a different offense, and directing them toward a specific person who is in the audience is yet another. It is likely that the students failed to imagine that their professor would be in their audience. If they had, we could guess they would have behaved differently, even if they still felt protected by anonymity. Of course that’s only speculation.

So should schools monitor what’s posted to apps like Yik Yak? Should teachers and administrators post updates there? Should they let students know that they’re reading? Should they respond to the posts they find?

The lessons here do involve “digital citizenship” — do we help students understand how to negotiate and navigate these new communications technologies? Moreover, do students understand that anonymous apps aren’t anonymous at all? (A security flaw last year allowed hackers to take over others’ Yik Yak accounts, see their messages and post new ones.)

And by focusing on technology and anonymity as the problems here, are we overlooking behaviors and practices that, as Reid highlights, also existed “pre-digital”? How much of what we see on apps like Yik Yak is a reflection of students’ lack of voice, lack of power in traditional school settings?

Image credits: Yik Yak

Leave a Comment

Your email address will not be published. Required fields are marked *